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Better decision making in Sales and Marketing The objective of the course is to develop knowledge of various analytical techniques in order to help better decision making in sales and marketing. CMOs and Marketing Managers usually depend on data analysts in their firms to crunch data.

Application Process

All applications for this course must be made through an Online Application Form.

In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.

 

 

Fee Schedule

For Indian Residents

Rs. 45,000+ GST*

Payment Deadline: 20/07/2018

For International Students

USD: 1000

Payment Deadline: 20/07/2018

 

Instalment Schedule

1st Instalment

2nd Instalment

Rs. 28,000 +
GST*

USD 550

Payment Deadline: 20/07/2018

Rs. 17,000 +
GST*

USD 450

Payment Deadline: 15/11/2018

 

Late Fee

The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.

·         A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.

·         A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.

·         If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program and rejoining can be accommodated as per program guidelines.

 

 

 

Eligibility

Education

·         For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

·         For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

Pre Requisite

·         Working knowledge of Excel

 

Who should attend

 

v  CMOs CDOs and Managers

v  Professionals with roles related to marketing

v  Professionals responsible for Marketing strategies

v  Analysts in analytics roles

 

 

 

Syllabus

 

Ø  Marketing Decisions and the Role of Analytics

Ø  How do I track how good my decisions are? - Metrics for Marketing Management

Ø  How do marketing metrics swing together? - Marketing Mix Models

Ø  Are markets predictable? Are customers predictable? - Predictive Models in Marketing

Ø  How different is one customer from another? – Customer Segmentation Techniques

Ø  Who are my most valuable customers? - Customer Lifetime Value

Ø  Which sales channels do I bank on?

Ø  How do I analyze Marketing Campaigns? - Campaign Analytics

 

Ø  Digital Marketing Analytics

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