Student Helpline   +91 93520-20000   [email protected] 



LEARN MARKETING AS PRACTISED BY THE PROS This course is designed with an aim to provide students a 360-degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building.

Application Process

All applications for this course must be made through an Online Application Form.

In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, REGID, Course Name and Contact number at the back of your Demand Draft/Pay Order.

 

How it works

The classes for this course will be held through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Direct to Device platform. The pedagogy will comprise lectures and case discussions imparted by MICA’s faculty. All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the course. Students can chat real time with the professors during the live class and also post all other course related queries offline on the Cloud Campus.

Assessments

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There may be periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment or other objective/subjective assessments as relevant and applicable to the course and are designed to ensure continuous student engagement with the course and encourage learning. While the results/feedback on such assignments will be provided, no consolidated mark or grade sheets shall be distributed to the Participants at the end of the course.

Eligibility

Education

1.       For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

2.       For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

1.       For Indian and International Participants – Interns/Working professionals.

2.       For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing.

 

Who should attend

 Managers & Sales Managers

2.       Young Professionals

3.       Brand Managers

 

Program Fee

For Indian Residents :-

Rs. 70,000+ GST*

Payment Deadline: 20/07/2018

For International Students :-

USD: 1600

Payment Deadline: 20/07/2018

Instalment Schedule

 

1st Instalment

2nd Instalment

3rd Instalment

 

Rs. 30,000 +
GST*

USD 650

Payment Deadline: 20/07/2018

Rs. 15,000 +
GST*

USD 400

Payment Deadline: 04/08/2018

Rs. 25,000 +
GST*

USD 550

Payment Deadline: 10/10/2018

   

Late Fee

The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.

·         A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.

·         A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.

·         If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program and rejoining can be accommodated as per program guidelines.

 

Syllabus

 

Marketing - Back to Basics!

Revisiting Marketing Mix in the Digital Age

Contemporary Issues in Marketing

Marketing Environment

Introduction to Brand Management

Brand Image, Brand Identity and Brand Equity

Brands and Consumers

Brands and Social Media

Brand Positioning

Brand Extension

Managing Brand Over Time

Brand Metrics

Integrated Marketing Communication

Advertising Agency and Brand Communication

Creative Brief

Corporate Communication and Reputation Management

IMC - Case Discussion

Share This Article:

JEE Main April 2019 Admit Card Released

JEE Main 2019 admit card for April exam will be released by National Testing Agency.

Read More

AIMA February MAT 2019: Admit card for the exam is declared @ mat.aima.in

The admit cards for AIMA MAT has been declared on the official website, candidates can download on its official websit ...

Read More

National Testing Agency(NTA) launches mobile app for mock tests

The National Testing Agency (NTA) has launched a mobile application through which students can practice or take mock t ...

Read More

Pariksha pe Charcha: Prime Minister Modi to interact with students on January 29, 2019

Pariksha pe Charcha: With just a month left before the board examinations commence in the country, Prime Minister Nare ...

Read More

GATE 2019 : Admit Card Available Today

GATE 2019 admit cards will be available today 4 Jan 2019 Cheak your admit card at gate.iitm.ac.in

Read More

National Testing Agency To Release JEE Main Admit Card on December 17, 2018.

The admit cards for the JEE Main January 2019 exam will be released on December 17, 2018.

Read More

AIIMS 2019 : Registration is starting from 30th November 2018.

AIIMS 2019 : Registration is starting from 30th November 2018.The exam will be managed by the All India Institute of M ...

Read More

Registration Date Extended : IGNOU B.Ed Admission 2019

IGNOU : The exam is scheduled for December 16, 2018. In order to apply, the candidates have to visit the official webs ...

Read More