Student Helpline   +91 93520-20000   [email protected] 



Navigate the advertising world with skills & knowledge from MICA Marketing today has truly become a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand.

Application Process

All applications for this program must be made through online registration on the website. As a part of the application process, you will be required to furnish details about your educational qualification and professional work experience. You will also need to submit a soft copy of a Statement of Purpose, which you may do so on or before the date of payment of the 2nd  installment.

In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.

 

Eligibility

·         For Indian Participants – Graduate (10+2+3) with minimum 50% marks in graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

·         For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

 

Who should Attend?

  • Advertising professionals
  • Marketing Managers and Brand Managers
  • PR Executive Individuals

 

How It Works

The primary method of instruction will be through LIVE lectures that will be delivered online via internet to participant desktops/laptops or classrooms. The lectures will be delivered by eminent faculty from MICA. Each topic will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries, subject to availability, may be invited to share their experiences. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

Assessments

A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this program. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, case studies or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Students who successfully clear the same along with the requisite attendance criteria will be awarded a Certificate from MICA as appropriate.

Program Fee

For Indian Residents

Rs. 125,000+ GST*

Payment Deadline: 20/07/2018

 

For International Students

USD: 2500

Payment Deadline: 20/07/2018

 

1st Instalment

2nd Instalment

3rd Instalment

4th Instalment

 

 

Rs. 30,000 +
GST*

USD 600

Payment Deadline: 20/07/2018

Rs. 15,000 +
GST*

USD 300

Payment Deadline: 20/08/2018

Rs. 40,000 +
GST*

USD 800

Payment Deadline: 05/12/2018

Rs. 40,000 +
GST*

USD 800

Payment Deadline: 05/04/2019

 

 

 

 

 

 

 

 

 

Late Fee

The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.

·         A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.

·         A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.

·         If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program and rejoining can be accommodated as per program guidelines.

 

Syllabus

 Module 1 : Marketing

Module 2 : Consumer Behaviour

Module 3 : Advertising

Module 4 : Digital Marketing

Module 5 : Public Relations

Module 6 : Media Management

Module 7 : New Media

Module 8 : Client & Agency

 

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