For Apply : –
Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide through online medium.
Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who have an increasing need to understand and employ social media marketing to increase reach and improve efficiency.
Business Heads with the responsibility to identify innovative marketing channels and leverage social media for growth and outreach.
Entrepreneurs and Business Owners who have the ambition to create and establish their business presence globally through online marketing.
Interns or early professionals who want to enhance their knowledge in online marketing methods and want to know how to engage effectively with social media.
Fees Structure of Program:-
For Indian Residents: Rs 70,000+ GST
For International Students: USD 1600
Date of Course Commencement: 12 August 2018
Duration of the Course: 5 Months
Schedule of Classes: 3 Hours every Sunday from 10.30 am – 1:30 pm IST
For Indian Participants – Graduates or Diploma Holders (10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
The primary method of instruction will be through LIVE lectures that will be delivered online via internet to participant desktops/laptops or classrooms. The lectures will be delivered by eminent faculty from IIM Jammu. The course will be primarily taught though a combination of class exercises, presentations, take-home exercises, simulation and case studies. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts. Participants successfully completing and submitting the assigned project work and presentations will be awarded a Certificate of Completion.
Introduction to Digital Marketing
Digital Marketing Planning and Strategy
Digital Advertising (PPC, Digital Display and YouTube)
Social Media Marketing
Search Engine Optimization (SEO)