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IIM Jammu is the 20th Indian Institute of Management established by the Ministry of Human Resource Development. The latest addition to the IIM family, it was established with the approval of the Union Cabinet, chaired by the Prime Minister Narendra Modi in October 2016.

For Apply : –

Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide through online medium.

Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who have an increasing need to understand and employ social media marketing to increase reach and improve efficiency.

Business Heads with the responsibility to identify innovative marketing channels and leverage social media for growth and outreach.

Entrepreneurs and Business Owners who have the ambition to create and establish their business presence globally through online marketing.

Interns or early professionals who want to enhance their knowledge in online marketing methods and want to know how to engage effectively with social media.


Fees Structure of Program:-

For Indian Residents: Rs 70,000+ GST

For International Students: USD 1600

Date of Course Commencement: 12 August 2018

Duration of the Course: 5 Months

Schedule of Classes: 3 Hours every Sunday from 10.30 am – 1:30 pm IST


Eligibility Criteria:-

For Indian Participants – Graduates or Diploma Holders (10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.

For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.



The primary method of instruction will be through LIVE lectures that will be delivered online via internet to participant desktops/laptops or classrooms. The lectures will be delivered by eminent faculty from IIM Jammu. The course will be primarily taught though a combination of class exercises, presentations, take-home exercises, simulation and case studies. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts. Participants successfully completing and submitting the assigned project work and presentations will be awarded a Certificate of Completion.


Program Syllabus:-

Introduction to Digital Marketing

Digital Marketing Planning and Strategy

Website Optimization

Digital Advertising (PPC, Digital Display and YouTube)

Affiliate Marketing

Email Marketing

Mobile Marketing

Social Media Marketing

Web Analytics

Search Engine Optimization (SEO)

Content Marketing

E-Commerce Marketing

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